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Article 1-50
The People’s Manifesto

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made by blah™ put on an interactive exhibition asking 50 topical questions to coincide with the Government’s bill to trigger Article 50. The show explored the idea as to whether such a weighty subject should have been put to a referendum. Originally a social media campaign on Instagram, made by blah™ took the debate to the people by transforming Protein Gallery in Shoreditch into an interactive polling station.

The collection posed a set of irreverent and relevant questions that aimed to both challenge and engage the public in the discussion about Britain’s future. The centrepiece of the exhibition, ‘Noel Edmonds’, reinforced whether such a binary decision undermined the complexity of the issue and explored our obsession with celebrity culture, whilst hinting at the role of the anonymous banker.

Over the four days we collected thousands of votes and ballot papers. The work also led to and informed a further campaign encouraging young people to register to vote in the election. This campaign shows our ability to explode out an inventive idea with digital and social media at its heart out into the real world to speak to a new and wider audience and how we engaged them in the EU debate at a time when the country itself is struggling with its identity.
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