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The Guardian
Independence

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Unlike almost every other news outlet, the Guardian isn’t owned by shareholders who can influence news stories and push their own agendas. They are completely independent so they can ask the questions others can’t and print the stories others won’t.

To celebrate its independence we created a set of typographic posters that feature provocative statements in bold Guardian Egyptian, such as “Buy a newspaper that can’t be bought” and “No one edits our editor”, using a stripped back combination of black and a single vivid colour or white. The typeface is used in an illustrative form, with subtle design details such as a gun crosshair and a crossed ballot paper added for extra impact.

This work demonstrates how we use smart design and art direction to create effective work with a global outlook and impact. The campaign launched in the UK and rolled out in Australia and North America. We recently picked up a prestigous D&AD Pencil for this work.
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